Howdy !
When it comes to providing services for local businesses,
there’s multiple ways you can help them grow.
Some of the common services:
> Facebook marketing providing ads that drive in customers.
> Our birthday marketing method that drives in consistent customers.
> You can even do VIP marketing to help them drive in more repeat business from existing customers.
I think you get
it, there’s lots of services you can provide. Some take longer than others to accomplish the goal, and some are harder in complexity and skill-set to pull off.
However, there’s a service that EVERY business can leverage
to drive floods of new customers in the door, increase the businesses brand, and generate tremendous engagement.
Such as??
GIVEAWAYS
Not just any
giveaway, but a ‘social giveaway'. Before the ‘how’, let’s get into the why.
Giveaways have been in existence forever, and often used in the offline marketing world. You know, the common ‘Enter for a chance to win [INSERT PRIZE].
The excitement of
winning something activates pleasure and creates desire.
OK, let’s get into the ‘why’ giveaways...
>VISIBILITY & BRAND EXPOSURE: Giveaways give a big injection of exposure for
businesses, and it keeps them relevant in the community. When doing giveaways on social media, such as FACEBOOK, people share the businesses brand with their friends. It’s a big positive for the business.
>INCREASE ENGAGEMENT: Today, platforms such as Facebook are limiting engagement, and it’s becoming harder for local businesses to reach their audience without advertising actively. Giveaways help reach more of their audience.
And the most important….
GENERATE NEW CUSTOMERS: Yes, all the other stuff is good, but a properly leveraged giveaway drives in new customers.. The quintessential goal ALL businesses want.
Sounds good right?
Well, this is where it gets a lil’ ugly.
The reality is, most businesses and even marketers
that attempt to run giveaways fail to actually accomplish the goal of ‘driving in new business’.
Most that attempt giveaways do it wrong, and they leave out the core elements for making giveaways work.
Like what?
THE COMMON GIVEAWAY MISTAKES
1- TOO MANY HOOPS: they make entering the contest/giveaway too hard with too many steps. The more you drive them *off Facebook (more on this
later), the lower your sign ups and engagement, which ultimately hurts the giveaway results.
2-ENGAGEMENT BAITING: Facebook came out with an update that basically penalizes the businesses page reach when admins attempt to bait the users by encouraging likes, comments, and shares. This means the intended reach will be dramatically reduced, which hurts the giveaway results.
3-FOCUSING ONLY ON THE PRIZE: The goal of the giveaway is to drive in more business, so the giveaway prize must be congruent with what/who the business is known for. The prize should be reflective of the 'type of customer' they want to attract. A lot of businesses focus only on the prize and miss this vital component, which affects their ability to attract their 'ideal' customers.
It matters!
4-DOESN’T DRIVE IN BUSINESS: You’ll be surprised how the MOST IMPORTANT element is not thought through. Yeah it’s fun to get a lot of likes/shares/engagement, but if it doesn’t accomplish the goal of increasing sales, getting the phone ringing, and driving in business, the contest was a failure.
And when you’re dealing with local businesses, driving in new business is a MUST!
So how do you drive new customers through the door?
Is there a formula to giveaways that drives in customers?
Of course there is, and I can’t wait to share it with you!
When you do giveaways the right way, that drive in customers, then you'll have businesses happily pay you to execute this very simple and fun service.
In fact, If you’d like to know the formula on how to do giveaways -the right way, that drive in customers like clockwork, just reply with SHOW ME THE FORMULA,
and i’ll shoot it over to you tomorrow.
It’s super simple to do when structured right, and businesses
absolutely love it! I believe you’ll dig it :)
Talk soon,
Jason
P.S- I can’t wait to share some amazing client results stats leveraging giveaways. It’s such an amazing yet simple service to offer that you definitely should provide to businesses. Talk soon!
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